Experiences

Extensive experience in initiative development, award launches, crisis management, and media campaign leadership for local, regional, and global entities.

Initiative Development

Impactful Strategic Initiatives

  • Clean Student Initiative to promote personal hygiene among children (Saudi Ministry of Health, UAE Ministry of Health, Kuwaiti Ministry of Health, Qatar Supreme Council of Health).
  • Balance Your Life – Saudi Ministry of Health.
  • Health Passport – Saudi Ministry of Health.
  • Farhati.
  • Several initiatives in collaboration with specialized associations and Ministries of Health across the Gulf Cooperation Council.
Award Launches

Awards That Promote Value and Excellence

  • Makeen Anti-Smoking Award.
  • GCC Health Media Excellence Award.
  • Princess Adela bint Abdullah Award for Scientific Research.
Crisis Management

Global Corporate Crisis Management

Managing crises for a large number of global companies, including:

  • Procter & Gamble
  • Abbott
  • Glaxo
  • Sanofi
  • Bausch & Lomb
  • Arla Foods
Media Campaign Management

IPO Media Campaigns

Managing media campaigns for the IPO launches of several public companies, including:

  • Saudi Telecom Company (STC) IPO.
  • Takween Company IPO.
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